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It has also won numerous top advertising industry awards, such as the Film Grand Prix Lion at the Cannes Lions 2008, Gold at the British Television Advertising Awards (British Arrows) 2008 and Black and Yellow Pencils at the D&AD Awards 2008.

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Gorilla was voted ITV's favourite TV advert of 2007 and 5th best advert of the decade in an online poll by. In its first week, the commercial was viewed over 500,000 times on YouTube and has received over 6 million views since then. The advert first aired in 2007 and features an actor in a gorilla costume drumming to In the Air Tonight by Phil Collins.

One of the firm's most memorable projects is Gorilla, a commercial directed by Juan Cabral for Cadbury. Several of Blink's directors are represented in the USA by Furlined, who have offices in Los Angeles and New York. James Studholme and Diane McArter (who previously founded Omaha Pictures) launched a new US production company, Furlined, as founding partners. In 2005, the firm extended their reach to the United States. Since 2004, Blink has launched four specialised sub-divisions in addition to its commercial production company, and currently operates as an all-encompassing creative studio producing commercials, animations, art, music videos and long form content. In 2000 Bob Lawrie departed leaving James Studholme at the helm. Studholme bought young directors Mike Bennion and Simon Fellows into the firm. Blink branched out into live action in 1993 with a Red Stripe commercial for TV and cinema. James Studholme joined in 1985 as producer. Initially it was an animation company doing TV program titles, Channel Idents and music promos. History Īrtist Bob Lawrie founded Blink in London in 1984 as a vehicle for his creative art and directing projects.

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Blink's peers within the advertising industry have credited the company's success to a 'clever diversity of a brand giving it greater longevity and taking full advantage of an expanding marketplace'. James Studholme has said that in creating these subdivisions, Blink is well positioned to reach beyond the realm of traditional advertising and navigate the 'uncharted terrain where brands and culture collide'. Blink's current roster of directors is drawn from a diverse range of backgrounds and many work in a variety of disciplines. These include Ivan Zacharias, Doug Foster, Dominic Murphy, Kevin Thomas, Trevor Melvin, Dougal Wilson, Steve Reeves and Paul Gay. Blink won the Grand Prix at Cannes Lions 2016 for Harvey Nichols' 'Shoplifters', having won the Film Craft Grand Prix in 2015 for John Lewis ' Monty's Christmas'.īlink is known for discovering and developing new creative talent, and in the past has launched the careers of many successful directors. In both 20, Blink was named Production Company of The Year at the British Arrow Awards, as well as a winning a total of 18 gold and silver awards for its commercials. Blink was also chosen in 2011, 20 for the same accolade by Televisual Magazine. Blink is headed by managing director, James Studholme, and represents a total of 48 directors and artists across its five divisions.īlink was named 'Production Company of the Year' by Campaign in 2012 for the second consecutive year, having previously held the title in 20.

The company's head offices are based in Soho, London. It is composed of Blink Productions, Blink ink, Blink Art, and Blink Industries.

Blink is a British production company and creative studio producing commercials, music videos, short films, branded content, and long-form entertainment.

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